Shedding is normal for 95% of all dogs and cats. Excessive shedding is not. Its not a problem for the pet. Its a housekeeping problem for you the pet owner. Excessive shedding can be due to environment, geography, and chemicals pets come in contact with such as lawn pesticides or detergents used on things pets lay on. A percentage of excessive shedding is due to stress, health issues or environmental issues. Dont Shed On Me! helps reduce excessive shedding. Dont Shed On Me! is super easy to use and smells fabulous. Made in the USA.